Wednesday, August 24, 2011

Steve Jobs, stepped down

There hasn't been anybody in the last 20 years who could dramatically turn a company around from falling flat to shaping the future of personal computers, cellphones and handheld multimedia devices.

But Steve could and did. First was the iMac, it took computing from dull beige boxes and showed people that a computer really could be 'personal' even if it was only in color. The next step was the iPod.

An ingenious way to transport peoples' growing amount of music, without the need for CDs or batteries; it was an idea that made sense with people and it took off. The original iPods were perfect for the need: people wanted all their music in one place, on one device without lugging around volumes of CDs.

Even though Apple was late in the game, it changed the landscape of smartphones forever. Gone was the complex menus, options and buttons; with iPhone, it just worked. It sounded like a crazy concept: the entire screen was touch enabled, but had to be precise enough to track multiple fingers.

Now with the iPad, everyone was very critical: it was just an oversized iPod touch right? But as time went on, the 'magic tablet' began to grow on people.

iPad is now the main piece when people think of tablet computers, same goes for cellphones and music players: people are mentally making those connections, that those are Apple devices.

No comments: